Bridge Communications is a design communications company spanning both traditional print format communications and digital new media; spanning where you are and where you want to be; bridging the gap between you and your customers, clients and stakeholders.
Design for Communication
To understand how we work, you need to understand our communications philosophy. Design is not art... it never was. Design is developing an appropriate visual form for communication of specific information via a specific medium to a specific audience for a specific purpose within a specific budget. It has a context.
Effective design requires the aesthetics of an artist, the understandings of a psychologist and anthropologist, the analytic ability of a theoretician, the pragmatism of a mathematician, and the facility with words of a novelist. Because only when you create the gestalt – the whole – that integrates the form of the message with its content can you hope to succeed in your communication.
Then you have design that works, that actually communicates.
Partners for Life?
At our most effective, we are essentially part of our clients' organization. That's how we think of ourselves and it's how many of them think of us. And we don't typically think in terms of a single project, but rather how a particular project fits within the overall communications effort. It may be an initiative to build brand awareness, or to dedicate a new building, or to roll out a new product, but whatever it is we see the task not as "designing an ad," or "sending a direct mail piece" but as an integrated effort – designing an ad and sending a direct mail piece and doing an email blast and creating a feature in the newsletter and....
And here's the good part: we can do all these things. You don't need to engage a different set of people for each task. We can do them all: write the copy; arrange for photography; design the ad, direct mail, email, feature; manage the printing and ad placement; coordinate with the mail house.
Or we can just design the ad. It's your choice.
The choice of most of our clients is to use us as the communications resource we are. And the fact that we have relationships with our clients extending as long as 25 years attests to the viability of this approach. You don't have to spend so much of your time dealing with separate writers, designers, printers, etc., trying to get everyone on the same page with regard to objectives, messaging and scheduling; we develop an in-depth understanding of your organization and communications goals, and are able to respond quickly and effectively to your needs.
And there's an added benefit that goes to your bottom line: because we are your design department, because we have this in-depth understanding, because we have developed or have experience with your graphic standards and branding, because we maintain an archive of all your photography and graphics, we can provide all the services you need more cost-effectively.
The Large and Small of It
Do you have to be a big company to benefit from our services offering? No. In fact, a small company or organization, which may not have a communications or marketing department, can gain one de facto when they work with Bridge. We can leverage our experience in all these areas for your benefit.
If you happen to be large, you can trust that we can collaborate with your marketing and communications staff, and that we understand what it is they are trying to do. We can become highly effective members of your team.
Last Words
Finally, a few last words about our philosophy: we're not in this for the money.
Sure, we want to get paid appropriately for the value we provide. But even if we were paid the highest fees in the industry, if we didn't like the work, didn't get to see it produced well or were treated as "just a vendor," no amount of money could make up for the lack of personal satisfaction.
We want to do great work, to have fun doing it, to laugh with our clients, to really make a difference for them, to achieve results, to build a body of work we can be proud of.
And that's our bottom line.